Mathira’s Josh condom Ad banned by PEMRA
Former late show host turned hot model cum actress Mathira’s new advertisement for Josh Condom was banned by Pakistan Electronic Media Regularity Authority (PEMRA) due to objectionable content. But the Josh condom advertisement has gone viral over Facebook and Twitter beside YouTube ban in Pakistan. Sexy Mathira has played a role of a trophy wife in the commercial who got married to a simple man. Envious of man fortune, when guy’s neighbor asks him the real reason for his luck, he gives all credit to Josh Condom. Josh condom is a product of DKT Pakistan.
As result, various articles and blogs have commented on Mathira’s commercial. Most of them have agreed that important matter of contraceptives that is still consider taboo in conservative Pakistan, was badly executed by the condom manufacturer DKT Pakistan and Ad agency. On the hand many columnist and bloggers have accused Mathira for debasing women by implying her as a mere sex object than a real human being. But this controversy is not new to hot looking Mathira.
Mathira career was launch by a viral video on internet of her raunchy late-night show called “Love Indicator” on Vibe TV. She was also in news for doing a semi nude photo shoot for Valentine Day and wardome malfunction during catwalk when her top fell off. Mathira has defended her appearance in Josh Condom advertisement by saying that she was creating awareness on very important issue and there is nothing obscene regarding the commercial itself.
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