Inspiring Ufone Ad for August 14 ‘Our Flay Our Pride’ directed by Ahsan Rahim
Each August 14, advertiser made ads to celebrate Pakistan Independence Day with zeal and enthusiasm that usually shows that Pakistanis are excelling in all walks of life. They may be spreading a positive optimism but in fact are far away from reality. The nation that is plunge into corruption and plunder, making advertisements that portrays nation’s glory really looks shallow. It is pointless to show sportsman as heroes where cricketers like Shahid Afradi, Misbah-ul-Haq and Kamran Akmal etc all are throwing games away for obvious reasons. Muhammad Asif and Salman Butt betting scandal don’t make things any better either.
But advertiser need sports stars like Shahid Afradi to sell their products. No matter what they do in field, ad companies need their endorsement for their client products. These advertisements are mostly run of the mill and ordinary, showing sport stars drinking cold drinks and washing their hairs with dandruff free shampoos. Not much effort in developing good concepts is carried out by copywriters and directors. All efforts are concentrated on production quality instead of the content.
But this 14 August, the Ufone campaign “Our Flag Our Pride” (by Interflow Communications) has come up with a amazing concept that is not only motivating but also inspiring. It is directed by Ahsan Rahim and shot by Zain Haleem. The ad is about reaffirming our faith in Pakistan by working hard and rise again as a nation that we can be proud of. The voiceover of the commercial is done by actor Abid Ali that has increased the impact of the whole TVC. The ad features Wasim Akram with usual Ufone campaign team Mahreen Raheel, Adeel Hashmi, Faisal Qureshi and Mikaal Zulfiqar. It is undisputedly the best 14 August campaign in recent years. Go Green Pakistan!
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