Urdu1 entertainment channel making its presence felt
Urdu1 the newest channel that is making its presence felt across Pakistani entertainment industry. Its name is simple and visible that is convincingly easy and quick to get itself noticed. The programs promos along with its logo fonts are also prominently different. Interestingly the real reason of its popularity is not some ground making programming or shows. Urdu1 is airing some popular and typical Indian soaps along with some Pakistani made dramas and Urdu dubbed Turkish and Latin American soaps. Some of these Indian soaps are also illegally aired by Pakistani cable operators who easily hide the Star or Color TV channels logos with their homemade cheap graphics. Indian channels are banned by Supreme Court orders in Pakistan but cable operators are airing it illegally anyway.
But the real reason of this sudden and unexpected popularity of Urdu1 is Turkish and Latin American soaps that are dubbed in Urdu. These soaps employs beautiful actors, actresses and exotics locations. And above most of these soaps are old that Urdu1 may have acquired very cheaply. The local entertainment big names like Geo, Hum, TV One, ARY Digital and Express Entertainment are simply scratching their head with the success of Turkish soap Ishq-e-Mamnoon (Forbidden Love) on Urdu1.
Previously, many channels had aired foreign soap dubbed in Urdu but with little success. The main reason of success of Ishq-e-Mamnoon is simply the change that it has provided to Pakistani audience who were getting bored with similar stories and similar faces on every other entertainment channels. Urdu1 has made its presence felt with Ishq-e-Mamnoon and other Urdu dubbed soaps with a bang. It is expected that other channels will follow this trend.
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